Water Demand & Conservation

Conservation programs and demand forecasting for municipal providers


For years, household-level water demands have been declining steadily in many parts of the western U.S. — a trend that not only defies previous predictions but also poses challenges to those who make decisions about implementing capital improvements, acquiring new supplies, setting rates, designing conservation programs, and using reclaimed water. Consequently, forecasting water demand has become an increasingly important planning step for both new and existing municipal developments. Because many factors impact demand — the efficiency of fixtures and appliances, socio-demographic trends, and evolving landscaping preferences, to name a few — the forecasting process entails analyzing complex interrelationships using microeconomic and statistical techniques.


  • Identifying key factors and analyzing relevant datasets
  • Designing and evaluating the effectiveness of water conservation programs
  • Applying statistical and econometric analyses to model future demand characteristics, including base demand, peak demand, and seasonality
  • Developing custom dashboards to give water managers access to demand forecasts based on user-specified assumptions
  • Assessing the impacts of water-efficiency standards, socio-demographic trends, water-rate structures, conservation programs, and climate change on demand using scenario analysis